Toefficiently andcorrectlyissuethe airwaves,not just beadman.Hereis necessary to knowthe principles ofoperationand the specificradio.For example, it is importantto knowthat the voices ofthe speakerswho take partin the design ofradio,should not soundanyadvertising orlive,orin the programs.That is whya largenumber of radio stationsmake an orderon-air designinrecording studios.
Very oftenrequiresa completereformatether:qualitativelynew programs,jingles,liners,Audio.The purposeof this changemay beto attract newlistenerswho are tired ofevery dayto listen tothe sametracks.The basis of thenew musicalbasecan pickhitsthat are totally differentfrom the previousmusicon the airwaves.In this case,the artrecording studiowillproducea completelynew design.
It is important thata newjinglein harmonywith both thepreviousandthe followinghit.Generallyjingle-it is a shortaudiovizitkaradiowhile playingwhichsoundsthe station name,slogan anditsbroadcastingfrequency.One can not ignoreits importanceasjingles,substrate,liners andotherelementsof etherto helpthe listenerto distinguish onefrom the otherfrequency.These elementsconstitutethe complete design ofradio.
As ina conventionalbusiness card,there isa kindofJinglelogo(with the name ofthe radio waves).Itis necessary toidentify andvoice,and musical instruments.In addition, it is extremelyimportant is thetextof the logo-howhe "clings"will depend on thenumber of listeners.
Makingradiois closely associated witha term such asliner.In the understanding ofthose who are workingwith the radio station,it-themedshorttext ona specific event(eg,a holiday).Itis required tomentionthe logo (name)station.By itself, thelineris designed for bothsemanticseparationunitprogramsor musicfrom advertising,andto create the necessarymoodamong the audienceduring the holidays-asallorspecific.For example,the programwill bevery useful,jingles,liners,Audio,dedicated tothe New YearorEaster.
As a rule,sungandrecordedjinglesandlinersat firsttestedlive.Sometimesthey have torepeatedlyrewrite, addsome wordsandsemantic accents.All this is necessaryin orderto createaudio tracksliterallyjustifyits existence-to attract newlisteners.Therefore, eachjinglein a recording studiosinging, usuallyseveral times(duplicates).Before recordingis also necessary, of course,to selectsuitableartists.
An important part ofdesignis theradiohourweaning.It is, contrary topopular belief,not only informsaboutthe time,but also provides arepresentationalfunctionand image.For example,in this fragmentcan be nice tobeat thelogoof the station anditsjingle.It should be rememberedthathourweaningshould also not bediscordantwith the adjacenttracks.Especially goodif all the elementsessentialdesignhadclosedclosure, ie,stimulatethe listenerto listenand find out whatwill happen next,without leaving thestation.
Jinglessubstrateliners- all this, of course,is good, butwithout drawingmajor programswill not beeffective.The listener torememberthe program andalwaysrecognize her, you need tocome up withhercreativestart.Ifit is "hook"the listener,then it is likelythat he will continueto monitor theether.